MTV announces 'Diwali special music show' designed for pets

Nov. 07, 2018

India's much-awaited festival of lights is just around the corner and its time the country will regale in the festive fervor. But amidst the festive madness, the welfare of our beloved animals, what we love to call Man’s best friend, becomes a significant concern.

Music is a therapy and studies have proved that much like humans, the adorable animals also de-stress with tunes that is calm and composed to their ears. This Diwali, MTV, India’s No.1 Youth Brand brings ‘MTV Woofer’, a special music show designed for our furry friends from 6th November to 12th November, from 12:30 AM to 1AM. The campaign is conceptualized and executed by Tonic Worldwide.

The music will also be available on MTV India Facebook page starting today. MTV Woofer brings together the creative expertise of the young, talented musicians- Sidharth Basrur, Winit Tikoo and Sid Coutto. With 24 minutes of impeccable tunes that has required weeks of research and trial with special low-level beats and rhythm. The trials have conclusively proven that the tunes have a soothing effect on the pets.

This Diwali, rejoice to the tunes of #MTVWoofer with pooch buddies, starting today the music will be available on MTV India Facebook Page and on TV Screens from 6th November to 12th November, from 12:30 AM to 1 AM.