National Theatre at Home Chooses Bolser

Jun. 11, 2024

The National Theatre has chosen leading digital agency, Bolser, to execute a global search engine and app store optimisation programme for its flagship theatre home streaming service in the UK and globally.

Bolser will audit National Theatre at Home’s existing platform and assets to create a clearer journey for online users discovering the platform, while amplifying its search presence. It will also include the optimisation of its presence across both the Apple and Android stores, making the platform more accessible for audiences.

National Theatre at Home was launched following the success of the NT’s streamed series of filmed plays in 2020. Sixteen productions resulted in 15m views in 173 countries. There are now over 80 productions on the platform with new titles added each month. Top shows with all-star casts including "Fleabag" with Phoebe Waller-Bridge, ‘The Seagull’ with Emilia Clarke and ‘Frankenstein’ with Benedict Cumberbatch , are just a handful that are available to viewers on the platform.

Ashley Bolser, founder and MD, Bolser said:

"Working with such an iconic organisation/a hub for creative excellence is incredibly exciting for us as an agency. We hope to amplify the success they’ve already achieved and help engage a wider audience of theatregoers."