New Commercial Arts (NCA) has Today Announced the Promotion of a new Management Line up

Mar. 13, 2025

Current MD Hannah White has been promoted to CEO, Strategy Partner Matt Walters will become CSO and award-winning creative team Steve Hall and Dan Seager are becoming ECD’s.

All four joined the agency in 2021 and have been central to many of the Agency’s most high profile pitches and have delivered outstanding strategy and creative work worked across clients including Sainsbury’s, Nandos, Nationwide, Habitat and MoneySuperMarket.

White will report into James Murphy in his broader role as CEO of Ogilvy Group UK, whilst Walters reports into David Golding, Strategic Founder of NCA and Executive Planning Partner at Ogilvy Group UK. Hall and Seager will continue to report into Ian Heartfield, who like Golding remains centrally involved within NCA as Creative Founder.

Hannah White, CEO, New Commercial Arts said: 

“NCA has always felt like more than just a job. It’s where we’ve built a culture I will be forever proud of, forged incredibly close bonds with our brilliant clients, and produced creative and customer experience work that has had direct impact on the businesses we work with. I could not be more excited to lead NCA through the next chapter, and though I’d never say it to their faces, there is no-one I’d rather do it with than Dan, Steve and Matt.” 

 

Matt Walters, CSO, New Commercial Arts said: 

"Four years ago I jumped at the chance to be part of NCA. Now with the superb strategy gang we’ve assembled here, and the brilliant capabilities at Ogilvy UK, I’m just as enthused to continue building our culture of effective creativity, in whatever form it takes." 

 

Steve Hall and Dan Seager, ECDs, New Commercial Arts said: 

“Our 4 years at NCA have been everything we hoped they would be – the chance to make big, famous campaigns for household brands. Work that is seen and loved by the nation. Now, in our new role, we’re focused on working with the incredible creative talent within NCA to push the work even further.” 

 

David Golding, Strategy Founder, said:

“NCA is going great guns, and now we have a fresh leadership team ready and able to push it forward further and faster. I love working with Matt, Hannah, Steve and Dan, but also love seeing how brilliantly they work together. It is rare to find a group who finish each other sentences so naturally. The talent, energy and culture of NCA just took a big step forward, and with the support of Ogilvy’s peerless cross functional specialisms the agency is well set to deliver for our clients for the future.”