New Gjensidige Spot Defines What it Means to Drive Like a Woman

May. 10, 2023

Older men in a repair shop telling younger men how to drive could very well be a setup for a bit of toxic masculinity.

However, in this new spot for Norwegian insurance company Gjensidige, director Andreas Risser plays around with our expectations to deliver some facts about how female drivers are statistically safer on the road than male drivers.

The film was produced by Bacon and made with Oslo agency Anorak.