New TV 2 Campaign is a Trip Through Fan Culture
Aug. 29, 2024
Football transcends borders, age and even… species? From dedicated Ultras in the stands to babies and pugs draped in club merch, the new campaign for Danish broadcaster TV 2 Denmark is an exploration of all aspects of fan culture.
Directed and shot by creative duo Reprise, produced by Bacon and made with in-house agency TV 2 Creative, the campaign showcases supporters of each club through dynamic visuals, blending stills with live-action and a witty voice over.
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