On Strategy Showcase Becomes the Official Podcast Partner of Effie Worldwide

Mar. 26, 2025

Effie Worldwide and ON Strategy Showcase are proud to announce their new partnership, making ON Strategy Showcase the official podcast partner of Effie Worldwide. This collaboration will provide an unprecedented look into the most effective marketing strategies, featuring in-depth discussions with the minds behind award-winning work, thought leadership from top industry figures, and exclusive coverage of Effie’s global celebrations of "ideas that work."

Together, Effie Worldwide and ON Strategy Showcase will bring listeners:

• Effie Award-Winning Case Studies – Deep dives into the strategies behind the world’s most effective marketing campaigns, with insights from the teams who made them happen.
• Specialty Thought Leadership Episodes – Expert discussions on the evolving landscape of marketing effectiveness, featuring industry leaders 
• Worldwide Effie Gala Coverage – Exclusive behind-the-scenes access to the prestigious Effie Awards, spotlighting the brands and agencies driving the future of marketing.

Traci Alford, CEO of Effie Worldwide said:

"Effie Worldwide’s mission has always been to lead, inspire, and champion marketing effectiveness, and ON Strategy Showcase is the perfect partner to help amplify these efforts. The podcast has built a loyal audience of marketers who care deeply about effectiveness and impact- aligning perfectly with our mission.  Through this partnership, we can bring lessons of Effie award-winning work to a wider audience, ensuring marketing effectiveness remains at the forefront of our industry."

 

Fergus O’Carroll Founder & Host said:

“ON Strategy Showcase is for those who love to be continuously inspired and for those generous enough to share. Marketers and their agencies join us to share the real stories behind the strategies that led to amazing work. Partnering with the most prestigious worldwide effectiveness brand is an honor as we work together in showcasing the people and stories behind the best of what our industry delivers.”

 

Exclusive episodes featuring Effie-winning case studies and expert perspectives will launch soon. ON Strategy Showcase is available on all major podcast platforms and on their website.