Optimism BH Names Lisa Bright Partner and Co-Executive Creative Director

Jul. 07, 2026

Independent advertising agency Optimism BH has appointed Lisa Bright as partner and co-executive creative director, effective July 6.

In her new role, Bright will partner with Todd Eisner to lead the agency’s creative department, working across all client accounts and new business initiatives. As a partner in the agency, she will also help shape Optimism BH’s next phase of growth.

Bright joins Optimism BH with more than two decades of experience building brands and leading creative teams across some of the industry’s most recognized agencies. Most recently, she served as chief creative officer at Ogilvy California, where she oversaw creative across a diverse portfolio of clients and led work for brands, including Workday, Dove, IBM, Gallo, and others.

Throughout her career, Bright has also developed culturally resonant campaigns and creative platforms for brands, including Jeep, Cottonelle, Kleenex, Glad, and Wrigley. She is known for building high-performing multidisciplinary teams and creating work that connects with audiences across channels and cultures. In 2016, she was named No. 4 on Business Insider’s list of the 30 Most Creative Women in Advertising.

Jamie Barrett, co-founder of Optimism BH said:

“Advertising is being reinvented in real time, and Lisa is exactly the kind of leader we want helping shape the future of Optimism BH. She brings an outstanding track record of creative work, and an indelible curiosity and energy for what’s next. As we continue to grow, I couldn’t dream up a better partner to help us push our work, our clients, and our industry forward.”

 

Bright said the agency’s culture and outlook made the opportunity particularly compelling.

She said:

“Joining Optimism BH is an opportunity to build something meaningful alongside wildly talented people who have genuine belief and excitement for the future. At a time when optimism truly feels like a courageous act, this is a team that lives and breathes it—so much so that they put it on the door. How could I not want to be part of that? And I am so ready to bring that fearless energy to our work, our people and our clients every day.”

 

Recognized throughout her career for combining strategic rigor with creative ambition, Bright has earned accolades from Cannes Lions, The One Show, Clios, Webby Awards, Ad Age, Adweek and Fast Company, among others. Her work spans traditional, social, digital and earned channels, helping brands build relevance at the intersection of culture and creativity.

The appointment comes as Optimism BH continues to expand its creative leadership team and invest in the agency’s future growth.