Oxford Road Launches New Report the "The Untold Story of The Podcast Election"

Jan. 23, 2025

Oxford Road, the world's largest podcast agency and a market leader in creator-based video advertising, announces “The Untold Story of The Podcast Election”. The report reveals that while Harris’s podcast media strategy failed to secure the necessary scale, she also appeared on shows whose audiences tend to be less responsive than industry standards, adding new insight into her failed presidential campaign.

Audio and politics have a shared history going back to President Franklin D. Roosevelt’s first Fireside Chat nearly a century ago. However, it wasn’t until the historic 2024 election that podcasts played a significant role in the outcome of a presidential race. Informed by Oxford Road and Veritone One’s extensive historical data on engagement, scale, and responsiveness across different podcasts, the report offers a first-of-its-kind look under the hood of Donald Trump and Kamala Harris’ podcast campaigns and how they tipped the scales.

The report comes on the heels of Insignia Capital’s acquisition of Oxford Road and Veritone One, uniting the two agencies to address a critical gap in the market, offering brands unparalleled access to best-in-market expertise in podcasting, streaming audio, radio, and creator-based video channels. The industry-redefining deal puts the company at the forefront of audio innovation, while also underscoring how central audio is to reshaping the future of marketing.

To download “The Untold Story of The Podcast Election”, visit: oxfordroad.com/podcastelection