Pebbles Cereal Teams With Nike And LeBron James On Products

Jun. 07, 2022

east|west marketing group teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal. The work was part of a co-promo with Nike and NBA star LeBron James. In it, James was transformed into a Flintstones character for the colorful partnership.

east|west designed special Magic Fruity PEBBLES cereal boxes, and "LeBrontosaurus" and Flintstones character artwork used on select Nike apparel. Items include the color-shifting Nike LeBron James 19 Low Magic Fruity PEBBLES™ shoes, Nike Magic Fruity PEBBLES Tees, and Hoodies. east|west has been working with Post since the 1990s.

east|west, which is owned by Pennsylvania-based independent marketing and research holding company Pavone Marketing Group (PMG), specializes in POS and shopper service-line services. Its clients include Ritz, Oreo, and Lysol.

PMG President Michael Pavone said:

"There are iconic American brands everywhere you turn with this project, from Fruity PEBBLES to LeBron to Nike. To have a chance to work with all three was a lot of fun and I think it shows in the final product."

 

The partnership was promoted in Nike stores, at Nike.com, and on boxes of Magic Fruity PEBBLES, which are available for a limited time at select stores.