POD LDN Brings Dynamic Narrative to McArthurGlen AW25 campaign

Sep. 16, 2025

Global post-production company POD LDN has partnered with Europe’s leader in outlet shopping destinations, McArthurGlen group once again, to create a series of captivating paid media content for its Autumn/Winter 2025 campaign. 

POD LDN came on board to deliver a compelling visual narrative for McArthurGlen's Autumn/Winter 25 collection and campaign, which integrates existing footage shot in Malaga, and directed by Yuan Hu. POD LDN delivered post-production including the online edit, VFX, grade and cut downs, plus Clearcast delivery.  McCann London handled the creative direction, for a series of five paid media executions: Experience, Luxury, Sportswear, Black Friday, and Tactical. A hero video was also created, artfully blending new and repurposed footage to highlight the AW25 main collection's premium style. 

Breaking in Mid September and running until Black Friday in November, the campaign spots will support McArthurGlen’s content calendar main moments and tactical events, and will run across paid media channels, including Facebook, Instagram, and YouTube, for the brand’s outlets in the UK, Netherlands, France, Germany, Spain, Austria, Italy and Vancouver. 

POD LDN has worked with the retail brand on numerous campaign assets in the last few years, including its high-energy Black Friday news story "Fashion Never Waits!"

Adrienn Major, Founder of POD LDN, said:

“We brought the POD LDN team’s expertise to elevate McArthurGlen's diverse marketing messages with precision, and ensure consistency, clarity, and creativity. We’re thrilled to work with the McArthurGlen team once again, and demonstrate what can be achieved in post-production to develop a fresh creative take.”

 

McArthurGlen is the leading owner, developer and manager of designer outlets - featuring a mix of luxury, premium, and lifestyle brands - in eight countries across Europe that collectively welcome over 90 million visitors annually. UK outlets include Ashford, West Midlands, East Midlands, Bridgend, York, Swindon and Cheshire Oaks.