POPEYES Drops New Sweet 'N Smokey Chipotle Wings with an Ask to Put them Head-to-Head Against Competitors

Sep. 03, 2024

Popeyes is making a bold move – the brand is calling dibs on being The Official Wing of Watching Football. With this proclamation, Popeyes is making sure every football gathering is packed full of fantastic flavor with the launch of a brand-new wing flavor: Sweet ‘N Smokey Chipotle. This new variation features chicken wings perfectly coated in Chipotle chilies to add that smokiness & spiciness and finished with a hint of honey for a touch of sweetness to balance out the heat.  

Popeyes believes they have the best wings in the game. They aren’t the only ones rolling out a new sweet and smokey flavor this season, so Popeyes is taking the game off the field and offering a deal to help up the ante for any football watching occasion and inspire wing flavor comparisons: FREE 6 piece Wings at Popeyes (with a $10 minimum purchase) available Aug. 26 to Sept. 8.

And, this is just the beginning. Popeyes knows tailgates and watch parties are about more than just the game – they're about gathering with friends, enjoying great food, and creating unforgettable memories. That’s why throughout football season, Popeyes will engage guests and football fans alike with exciting activations and exclusive offers, bringing The Official Wing of Watching Football to the very places where fans are gathered. 

Popeyes Wings offer something for every taste, making them the most delicious addition to any game day spread. Sweet 'N Smokey Chipotle joins an already mouth-watering lineup of flavors, including Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, Honey Lemon Pepper, and Sweet 'N Spicy. All Popeyes Wings are hand-battered and breaded and feature juicy, tender meat with a shatter crunch breading that the brand is known for. 

Bart LaCount, Chief Marketing Officer of Popeyes US and Canada said:

“Football is all about bringing people together, and at Popeyes, we believe that great food is at the heart of those moments. With our new Sweet ‘N Smokey Chipotle Wings and our commitment to being The Official Wing of Watching Football, we're making it easier than ever for fans to enjoy the game with a flavor-packed spread that’s sure to be the MVP of any gathering. But, don’t take our word for it – try for yourself.”

 

Popeyes new Sweet 'N Smokey Chipotle Wings are available starting Monday, Aug. 26 at participating US restaurants nationwide.