Ralph Introduces SlopBowl: The Not-so-Useful AI Tool for Advertising's Annual Moment in the Spotlight

Feb. 06, 2026

Ralph, the entertainment company  on a mission to make stuff people love and share, has today launched SlopBowl, a real-time AI roast machine built for Super Bowl Sunday — the one day of the year when 120 million Americans watch live broadcast TV and instantly become self-appointed ad critics.

Not everyone is funny. SlopBowl is. Built to relieve the pressure of dissecting, digesting and meme-ing the hell out of Meal Diamond, Will Shat and whatever gem Doritos pull out this year. 

Point your phone at any Big Game ad and SlopBowl roasts it in real time - like having a jaded ad connoisseur on your couch who's seen every trick but still respects the craft. Powered by GPT Vision, SlopBowl watches alongside you, delivering punchy one-liners that land before the logo even fades to black.

As the hot takes roll in, users can say them aloud to wow/baffle their friends, or sling them into the group chat and wait for the verdict. Users can share their favorite roasts individually or drop a full highlight reel of every ad they've watched into a single post - ready-made content for the post-game group chat or Monday morning Slack chaos.

Built for a moment when AI content and reactions are inevitable and ad fatigue is at its peak, Slop Bowl leans into the chaos instead of fighting it. It’s not here to replace human wit… it’s here to lower the bar so everyone can enjoy the commentary.

Ralph Founder and CEO, Chris Hassell said:

“Ralph makes entertainment, not ads - so we always feel a bit left out when it comes to the Super Bowl. That’s why we launched SlopBowl, to bring some extra fun and a bit of silliness to the marketing moment of the year.”

 

Ralph Head of Innovation Brook Downtown, added:

"It's a roast, not a takedown. We love ads - we just think they deserve to be teased a little. Point, roast, repeat."