Raymarine Taps TBA Outdoors for New Creative Strategy and Production
Jun. 25, 2025
Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record.
The scope of work spans creative campaign development and production.
Raymarine develops and manufactures the most comprehensive range of electronic equipment for the recreational boating and light commercial marine markets. Its product lines span radar, navigation aids, instruments, fishfinders, communications, software and systems.
TBA Outdoors is part of TBA Worldwide, a rapidly scaling, independently owned collective of data-driven advertising agencies and marketing specialists.
Raymarine will launch its first work from TBA Outdoors in the summer of 2025.
Related News
Untamed Spotlights the Grit of Anglers in Raymarine's "Earn Your Strikes"
The campaign embraces findings from qualitative research with serious saltwater anglers, which revealed that life on the water includes hardship and near‑misses as well as highlights
TBA Outdoors Rebrands to UNTAMED with Fierce New Identity
Driven by grit and a mission to disrupt, Untamed launches with integrated, results-focused strategies to help outdoor brands thrive
Vexan Fishing Appoints TBA Outdoors for Marketing Duties
Vexan Fishing, a family-owned maker of fishing gear, has named TBA Outdoors as its marketing partner
Latest News
Aug. 14, 2026
Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly
The agency's first work as creative and media AOR launches across five origin markets
Aug. 14, 2026
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life