Rosa Paris and Grand Frais Call Out Copycatters
Mar. 10, 2023
On May 1, 2022, Grand Frais and Rosa Paris released their first film campaign. And the French loved it.
But obviously they weren't the only ones: on June 20, 2022, Monoprix Qatar released an ad that looked very, very similar to the Grand Frais film.
Rather than seeing this as a problem, Grand Frais and Rosa Paris saw it as a tribute: if this foreign chain recreated the film so meticulously, it’s because they really liked it and that they saw that it was particularly successful.
So, naturally, to avoid other retailers spending time and money reproducing the film, Grand Frais and its agency decided to release a "white label" version to give them a leg up.
One by one, the Grand Frais logo was removed from all the film's shots so, now, all competitors can easily insert their own logo and reproduce the masterpiece for themselves.
Related News
Electricity Infrastructure Company, Enedis, Presents a 17-Minute Doco about Protecting Birds
For over 30 years, Enedis has been working to protect birds from the dangers posed by power lines
ROSA PARIS Unveils an Unprecedented Brand Film in new International Campaign for Westfield
Its signature, "Many worlds, one place," showcases the breadth of experiences brought together in a single location
Rosa Paris Unveils "Christmas on the Street" for the Foundation for Housing
For the first time, the Foundation for Housing and Rosa Paris have chosen to break away from the conventions of traditional Christmas advertising
Latest News
Nov. 03, 2026
TUX Creative House Adds 19 to its Roster Across Montreal and Los Angeles
New talent across creative, client partnership, strategy, finance and HR deepens the independent agency’s bench
Nov. 03, 2026
Golden and Director Ashley Armitage Serve Up Holiday Comedy for Maurices in "Judger In Law"
Golden is a multi-disciplinary studio driven by a roster of live action directors and a collective of designers and visual effects