SAMY Strengthens US Leadership with Appointment of Ex-Havas Stalwart, Anabela Bonuccelli, as Managing Director

Nov. 26, 2025

Social-first agency SAMY has appointed Anabela Bonuccelli as Managing Director, Operations & Clients, US. Based in Miami, she will lead operational performance, elevate delivery across all US clients, and accelerate SAMY’s expansion in the region.

With more than 30 years of agency experience across the Americas, Bonuccelli has built a career at the intersection of operational excellence, client leadership, and regional growth. She joins SAMY after 25 years at Havas, where she opened the Miami office in her twenties, led the network’s expansion into Central America and Puerto Rico, and developed the agency's Cross-Cultural Division for all of North America. 

At SAMY, she will oversee a rapidly growing client portfolio including Maybelline, Microsoft, Popular Bank, RoC Skincare, and BHG Financial. SAMY also recently added global powerhouse brands AB InBev and Magnum Ice Cream Company to its US client roster.

SAMY has had a strong year in 2025, forecasting 70% net revenue growth in the US, with further impressive growth forecast for 2026. The agency continues to secure major assignments across the social universe as it looks to become the leader in the Social Space, through social intelligence, strategy and content.

Juan Andrés Elhazaz, CEO, SAMY, commented:

“Anabela’s appointment signals our intent for the US. We’re scaling quickly, winning major global brands, and expanding our social-first capabilities across the region with real momentum. To drive that growth, we need exceptional operational leadership which can strengthen the foundations we’ve built while elevating the consistency and quality of delivery. Anabela has led complex, high-performing teams across the Americas working with AAA clients. She understands what it takes to grow at pace without compromising excellence, and she will play a pivotal role in unlocking SAMY’s next chapter in the US.”

 

Bonuccelli commented:

“What drew me to SAMY is its clarity of purpose as a modern social-first agency group. The US team already has remarkable talent and energy, and my role is to bolster that strength, bring cohesion as we scale, and ensure our clients feel the impact of an integrated, high-performance operation.”