SAMY Unveils AI-Powered Technology Platform, Maia

Apr. 15, 2026

SAMY, the fast-growing global social-first agency, has launched its proprietary AI-powered social media and influencer marketing management platform - Maia.

Maia enables marketers to map, manage, and measure their entire social ecosystem within one streamlined setup by bringing paid social, influencer activities, and owned media into a single unified environment.

Within Maia, brands can also access their ‘Social Relevance Score’, a framework developed by SAMY combining 10+ KPIs (likes, comments, etc.) with scientific, platform-based weighting. This provides marketing decision-makers and C-level executives with a clearly measurable benchmark for social media relevance.

The launch of the AI-driven platform comes at a time when budgets continue to rise, along with pressure on delivering efficiency and relevance at scale. However, brands are still operating with fragmented data, inconsistent metrics, and market-by-market silos.

Maia also gives brands access to sophisticated spoken-word analysis, a platform-agnostic AI community, social listening, and AI visual search. Brands can use this tool to scan thousands of social videos for their own products and brand, or those of competitors, to identify trends and patterns. This will help to improve creator selection, brand safety, and reporting.

Juan Andres Elhazaz, CEO of SAMY, said: 

"Successful brands balance global scale with local depth. They use major platforms to amplify reach, but rely on localised execution to ensure cultural relevance and real engagement. Most current solutions force marketers to choose between the two. In modern marketing, integration defines both speed and precision. Brands need consistent data, comparable metrics, and seamless execution across regions to succeed in the social universe. Maia delivers exactly that."

 

Tobias Dumke, Global CTO of SAMY, said: 

"We didn't develop Maia to sell a product. We developed Maia to provide our customers with deeper insights, better performance, and the most convenient implementation of influencer campaigns. Professional influencer marketing is no longer scalable without a unified infrastructure. With over ten years of development and thousands of successful campaigns, we are now ready to roll out our technology globally."