SKYN pens an ode to the freedom to love… everywhere and for everyone "Stop looking for love. Decide where you want it to be."

Jun. 13, 2017

This is the invitation that opens the new film created for the SKYN brand by Sid Lee Paris, released this week for TV and cinema.

Through its FEEL EVERYTHING™ platform, SKYN hones in on sensation and authenticity to introduce a new way of talking about sex. The brand speaks to millenials who seek intimacy as a means of forming deeper human connection. The campaign focuses on different moments of intimacy, based around an insight that inimate memories are intrisically tied to the places in which they were formed.

The spot for the premium condom brand names places where love can be found. Physical places with a sensual potential, like a bedroom for making love or even an office conference room… Unexpected places like a telephone booth or a store...

Places that may even be a bit uncomfortable, like an itchy rug or rough grass. Or even metaphorical places, like a smile or a glance.

While encouraging people to build intimacy with their partners, the film - directed by the duo Truman & Cooper (Wanda Productions) -­ relays an important message of openness, in spirit and in freedom.

Jeyan Heper, President and General Manager Sexual Wellness Global Business Unit, Ansell, says:

“SKYN® brings unique perspective to a market which communicates largely around safety and functionality. It’s through owning this space and creating meaningful conversations within it that we hope to make SKYN® not just a condom choice, but a larger lifestyle choice.”

 

Céline and Clément MornetLanda-­Creative Directors, Sid Lee Paris, addes:

“In a context in which our freedoms are still questioned, it’s important to remember that love doesn’t have to be attached to stereotypes.”

 

Sylvain Thirache, ECD, Sid Lee Paris, explains:

"The film also looks to aesthically advocate the sensual universe that the brand promises. We weren’t looking to show exagerrated nudity, but rather to play with material, skin, and sensation to enhance the product benefits."