Sony Interactive Entertainment are Pleased to Debut their Latest Spot for PlayStation VR2

Sony Interactive Entertainment are Pleased to Debut their Latest Spot for PlayStation VR2

Nov. 28, 2023

Sony Interactive Entertainment and adam&eveDDB are pleased to debut their latest spot for PlayStation VR2, "Feel A New Real".

The new campaign features a launch film that explores the immersive experiences that PS VR2 offers.

Shot from the point of view of the protagonist, we follow them through extraordinary worlds: from the cockpit of a space craft under attack, crashlanding in a mysterious village, running from hostile locals, before finally falling through a well and onto the back of a Tallneck, in a world reflecting Horizon Call of the Mountain.

As events unfold, we see and hear the protagonist’s heartbeat through epic sound effects and on-screen graphics. As their pulse quickens, viewers gain a deeper sense of the immersion and the heightened emotions that PS VR2 offers.

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