Sony Interactive Entertainment are Pleased to Debut their Latest Spot for PlayStation VR2
Nov. 28, 2023
Sony Interactive Entertainment and adam&eveDDB are pleased to debut their latest spot for PlayStation VR2, "Feel A New Real".
The new campaign features a launch film that explores the immersive experiences that PS VR2 offers.
Shot from the point of view of the protagonist, we follow them through extraordinary worlds: from the cockpit of a space craft under attack, crashlanding in a mysterious village, running from hostile locals, before finally falling through a well and onto the back of a Tallneck, in a world reflecting Horizon Call of the Mountain.
As events unfold, we see and hear the protagonist’s heartbeat through epic sound effects and on-screen graphics. As their pulse quickens, viewers gain a deeper sense of the immersion and the heightened emotions that PS VR2 offers.
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