Special Wins Herbal Tea Brand Pukka

Apr. 29, 2025

Special London, the independent creative agency, has been appointed global agency partner for fruit and herbal tea brand Pukka by LIPTON Teas and Infusions.

Following a competitive pitch against three other top tier agencies, Special takes over the strategic and creative lead, helping drive the brand’s ambitious growth plans across key markets. 

The agency won the business on its creative strengths and expertise in connecting brands to culture. 

Eileen Smith, Pukka Global Brand Equity and Communications Head said:

“We are looking to bring a fresh cultural lense to the brand, strengthening Pukka’s relevance amid the challenges and stresses of today’s world. The team at Special London shared some very exciting ideas during the pitch process. We can't wait to get started and together take the purpose-born Pukka brand to the next level."

 

Emily Harlock, CSO at Special, said:

“Pukka is a beautiful brand - inside and out. It punches above its weight at fixture so we’re really happy to be able to help the brand find its voice culturally and creatively. The client team is brilliant with big ambition for the business and brand. Our chemistry was great from the beginning, and the teas are delicious to boot.”