Spekk Appoints Nick Boyce as Chief Technology & AI Officer and Acquires Adtech Platform Pablo

Jun. 17, 2026

Digital agency Spekk has appointed Nick Boyce as Chief Technology & AI Officer following its acquisition of Pablo, the ad technology platform he founded, as the agency accelerates its investment in proprietary AI and automation capabilities.

The newly created role will further enable the development of specialist technology and AI solutions designed specifically for high-consideration brands, at a time when AI is rapidly reshaping the agency landscape.

Boyce brings extensive experience spanning paid media, technology, data and AI. He is the founder of AI automation and analytics consultancy Trampoline and creator of Pablo, the AI-powered workflow platform Spekk is acquiring. Designed for digital advertising agencies and brands, Pablo automates Facebook ad uploads and streamlines creative workflows, allowing teams to launch campaigns faster and with greater accuracy. Pablo's MCP enables agentic performance analysis, tailored to the needs of each client. The platform has been adopted by brands and agencies including Camper and Lovable and already forms an integral part of Spekk's media operations.

Previously, Boyce was Data & Analytics Director at social agency Spin Brands, having joined following Spin's acquisition of his paid media agency, Pollenary. He also leads the analysis for BenchPress, the UK's largest benchmarking report for agencies.

Spekk and Boyce first began working together in 2025, when the agency commissioned the development of a specialised version of Pablo tailored to its high-consideration clients. In parallel, Spekk had developed its own proprietary ad trafficking and delivery system in response to client demand. Following the acquisition, the two technologies are being integrated into a single end-to-end platform designed to improve efficiency, collaboration and performance across the paid media process.

In his new role, Boyce will lead Spekk's technology and AI strategy, overseeing the development of proprietary AI and automation infrastructure purpose-built for paid media. His focus will be on creating specialist tools and AI-powered solutions that improve analysis, execution and performance for high-consideration brands, helping both clients and teams make better decisions and achieve stronger outcomes. He will oversee a specialist technology team and report to Spekk Co-founder Måns Gårdfeldt.

Mans Gardfeldt, Co-founder, Spekk, said:

“From the moment we started working with Nick, it became clear how closely aligned we were in our thinking and ambitions. He combines deep paid media expertise with an exceptional understanding of technology, data and AI, while sharing our belief that the most valuable technology is built around the specific challenges clients face, not simply the latest industry trend. The integration of Spekk's proprietary ad trafficking system with Pablo has already helped clients and teams save significant time while improving creative collaboration and execution. Bringing Nick into the business and acquiring Pablo is the logical next step in that evolution. While many agencies are applying generic AI tools to existing workflows, we're focused on building specialist AI designed for the needs of high-consideration brands, where the customer journey, decision-making process and media challenges are fundamentally different to those of mass-market advertisers. Nick's appointment strengthens our ability to create technology that delivers better performance and outcomes for our clients."

 

Nick Boyce, Chief Technology & AI Officer, Spekk, added:

“What drew me to Spekk is simple: it's one of the most impressive independent agencies in the UK right now, and I don't say that lightly. Through my work leading the analysis for the UK's largest agency benchmarking study, I have a strong view of how agencies across the market are performing, and Spekk is among the stand-out businesses. Having worked closely with the team, I understand why. Their specialisation in high-consideration brands gives them a clear point of difference, and the results speak for themselves. What particularly appealed to me about this role is that Spekk isn't AI-washing its business. The agency already has the right technical foundations, processes and vision in place, alongside a clear understanding of where AI can genuinely add value. Rather than bolting generic tools onto existing workflows, we're focused on building specialist technology that's embedded in how we work and delivers meaningful benefits for both our people and our clients. That's still surprisingly rare, and it's what I want to help build."

 

Boyce joins during a period of strong momentum for Spekk, following a series of client wins and continued growth across its portfolio. Most recently, the shop was appointed global agency of record for paid social and paid search by Joe & The Juice, further strengthening its position as a specialist partner for ambitious, growth-focused brands.