State Teams up with Riot Games on Design Campaign for Esport Tournament VALORANT Masters Madrid

Apr. 12, 2024

From noise and volume to precision and power, "A NUESTRA MANERA [OUR WAY]," the official trailer for VALORANT’s Masters Madrid part of the Esport’s 2024 Champions Tour, unveils the ultimate collision of competition and culture. Highlighting the international Esports tournament and its competitors from four regions – Americas, CN, EMEA, and Pacific – the trailer produced by State was the catalyst of a curated storytelling experience and blending of worlds – both on screen and off.

Partnering with Riot Games to create the visual identity for the tournament, the event took place from March 14 – 24, 2024, featuring eight professional teams from around the globe. This call to arms became State’s call to assemble. The studio united an international network of artists to infuse a spirit of multicultural collaboration into the fabric of the project created by our expansive roster of designers, directors, illustrators, producers, and finishing talent across South Africa, Mexico, United Kingdom, Canada, USA, and Australia. Navigating translators, time zones, and perceptions created a palpable mix of friction and inspiration for the production team.

For the trailer, each competing VCT region – Americas, CN, EMEA, and Pacific – is represented by distinct color palettes, aesthetics and casting native to each geography. Transporting audiences and actors from live action to kinetic illustrated daydream sequences, the teams give impassioned premonitions, each declaring their path to a mic-drop victory.

From State ECD Marcel Ziul said:

“This project was special in not only how it intertwined branding and emulated gameplay to earmark this moment for these teams, their regions and their fanbases, but how our company came together to turn the complex synergy of different artists across cultures into an elevated and immersive visual experience that would impress the gaming community.”