Stockholms Stadsmission Gives Us a Reality Check for Christmas

Dec. 14, 2022

Perception is not reality. We all know this to be true, but it can be hard to remember at times. In the new film for Stockholms Stadsmission, we go from the social media shaped perception of a smiling teenager showing off her personal style to the harsh reality of the same child living in exclusion and poverty.

The Swedish nonprofit works to better the life of all socially vulnerable citizens of Stockholm, a purpose only made more relevant by the holiday season. The film is a request for support, utilizing effective and realistic filmmaking by Emilie Thalund. The spot was produced by Bacon and made with TBWA.