Stonefire Invites Gamers to Race for Free Naan in New "Stonefire Speedway" Challenge

Stonefire Invites Gamers to Race for Free Naan in New "Stonefire Speedway" Challenge

Oct. 14, 2025

The objective is simple: collect naan in the open-world map as fast as possible.

Stonefire Speedway is part of an integrated campaign developed by Zulu Alpha Kilo New York (Z.A.K. NY), launched late summer and running across streaming, social and digital, and other cultural activations. The work taps into the truth that people want the real thing even if they’re not eating it the traditional way.

The track debuted October 2 on Twitch with creators Faze Rug and Clix, and continued with Loeya, who, along with their friends, put their skills to the test in front of their fans. Hundreds of thousands tuned in to watch the chaos unfold as they raced to collect the naan the fastest.

But the race is far from over. Fans are now invited to take on the Stonefire Speedway challenge themselves, collecting naan at top speed and submitting their times to a global leaderboard for bragging rights and proof that victory tastes best in a delicious, fluffy, teardrop shape.

The overall winner after three weeks of competitive speedrunning will also take home the ultimate power-up, free naan every week for an entire year.

Related News

Oct. 30, 2026

Zulu Alpha Kilo Gives AI its First Performance Review in new Satire "The Chat"

“The Chat” holds up a mirror to an industry racing to embrace AI while clinging to old business models, rituals and behaviours

Oct. 05, 2026

Make-A-Wish Canada Shows How Wishes Support a Child's Medical Journey

Expanded platform challenges misconceptions about the role wishes can play in the treatment journeys of children facing critical illness

Jul. 24, 2026

Destination BC Rethinks Tourism Marketing with a new Global Approach

One year after launch, the destination brand series is reshaping how international travellers discover British Columbia

Latest News

Nov. 03, 2026

Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets

In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012

Nov. 03, 2026

Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute

The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal