TBWA\RAAD Makes Fast Company Middle East's Brands that Matter 2026 List for Putting People at the Heart of Business

Jun. 26, 2026

TBWA\RAAD has been named to Fast Company Middle East's Brands That Matter 2026 list in the Advertising category for putting people at the center of creativity and building a business where employee empowerment, client growth and positive social impact are redefining the role of modern agencies.

The annual list celebrates 32 forward-thinking brands across 19 categories that turn purpose into measurable action and create lasting impact through innovation, cultural relevance and accountability.

TBWA\RAAD's recognition isn't merely ceremonial but is rooted in the tangible results of integrating culture into its business strategy. That philosophy has translated into sustained business growth, including a 300% increase in Saudi Arabia in recent years, strong client retention, and work that delivers measurable business outcomes while contributing to broader cultural conversations.

Reda Raad, CEO of TBWA\RAAD said:

"This recognition validates something we've believed for years: creativity creates its greatest value when it starts with people. By investing in our talent, embracing innovation and staying deeply connected to culture, we've built an agency where business growth and positive impact reinforce one another. We're proud to be recognized among the brands proving that commercial success and purpose can go hand in hand".

 

The Brands That Matter listing reflects TBWA\RAAD's commitment to redefining what regional leadership looks like in today's economy by creating value for businesses, communities and the industry at large.