Tealogy Appoints In-House Initiative as PR Agency of Record

Apr. 01, 2026

Teaology, the clean beauty brand redefining skincare through its patented Tea Infusion Skincare® technology, today announces the appointment
of In-House Initiative as its PR agency of record.

The appointment is the latest evolution of a relationship that began in 2018, when In-House Initiative first joined Teaology Canada as its full-service PR agency to launch the brand across Canada. Over the years, that partnership deepened in a way that reflects both brand's commitment to authenticity and long-term thinking, and In-House Initiative will now rejoin the team.

Jacques Pérusse, President of Teaology Canada said:

"In-House Initiative has been part of the Teaology Canada story from the very beginning. What sets Maria and Fiona apart is that they have never approached this as a transactional relationship. They understand our brand, our values, and the Canadian market deeply. Having them embedded within our team in Montréal feels like the most natural next step, and we're excited about what we'll build together."

 

Founded in Italy in 2015 by Cecilia Garofano and Paolo Bevegni, Teaology has expanded into 40 countries globally, earning B Corp Certification along the way. In Canada, the brand is available nationally at Shoppers Drug Mart, PJC, Familiprix, Brunet, Rexall and London Drugs, among others, as well as online at teaologyskincare.ca.

In-House Initiative brings over four decades of expertise in fashion, beauty, and lifestyle communications to this partnership, alongside a philosophy rooted in creative, human-first storytelling.

Maria Toumanova, Co-Founder of In-House Initiative said:

"Teaology Canada is a brand we have championed for seven years through every stage and every iteration of this relationship. Being embedded within the team in Montreal is a real privilege. We know this brand inside out, and we're ready to tell its story with everything we've got."