The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving

Nov. 26, 2025

The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it’s safe to drive after consuming marijuana. The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience, with a focus on men ages 18 to 34 – the group most likely to drive high.

The new suite of PSAs, “Tell That to Them,” created pro bono by creative agency Standard Practice and produced by Spark & Riot, uses stark storytelling that challenges the common misconception that marijuana makes someone a safer or more focused driver. The spot highlights common justifications young men might use to excuse their decision to drive after consuming marijuana, before turning them on their head and showcasing the real consequences of driving high.

Michelle Hillman, chief campaign development officer at the Ad Council said:

“Our research shows some young men don’t see the risk associated with driving while high – and even more concerning, some even believe it makes them better drivers. This new PSA taps into the justification some drivers tell themselves and interrupts it with our campaign’s central message: 'If you feel different, you drive different.' We’re proud of this new work that builds on our 30-year partnership with NHTSA to reshape driver habits, and we’re grateful our trusted creative partners at Standard Practice for bringing this powerful message to life.”

 

Despite shifting laws around marijuana use, driving high remains illegal in every state and Washington, D.C. Recent research conducted by the Ad Council shows that many young male drivers don’t fully understand the consequences that can come from driving high, and that educating them about the risks can motivate behavior change.

NHTSA Administrator Jonathan Morrison said:

“Too many young men think marijuana doesn’t affect their driving ability or even makes them safer drivers. That couldn’t be further from the truth. Marijuana slows down a driver’s reaction time and impairs their coordination and judgement. This new PSA reminds motorists that driving high puts us all at risk and can have deadly consequences.”

 

Steve Dolan, Partner & Creative Director at Standard Practice said:

“The rationalizations we heard in research were a reminder of how easy it can be to justify dangerous choices and how important it is to challenge those assumptions. Driving under the influence is never safe, and we’re proud of our new creative because it challenges common misconceptions in an honest, relatable way.”

 

The new campaign creative, which includes TV, digital, print and out-of-home formats, will run nationwide in time and space donated by the Ad Council’s media partners. Since 2019, the campaign has secured more than $94 million in donated media value and more than 7.5 billion impressions.