The Client Returns in Teamwork.com's Unlikely B2B Cinematic Universe

Apr. 09, 2025

Teamwork.com, the smarter project management platform that keeps projects, resources, profits - and clients - on track, has launched the latest chapter in its hit series with The Client: Part Three. Racking up millions of views globally, and starring an all too-relatable protagonist, The Client series has become a rare thing in B2B marketing: a campaign with fans.

The Client: Part Three scales the chaos to new heights, delivering three times the drama in Teamwork.com’s Marvel-style cinematic universe. This time, the spotlight shifts to an unlikely hero — Dave from Teamwork.com — on a mission to uncover the tools that make clients… a little less client-ey.

As part of the campaign, Teamwork.com has also launched a series of 30 and 15 second brand ad spots that spotlight the top pain points client services teams face daily — poking fun at the creative (and often chaotic) ways they work around office struggles and client demands.

The spots, collectively titled ‘Before Teamwork.com’, include ‘The Timelog Slog’, ‘The No-Show’ and ‘The Profit Sweats’’ —  each capturing the messy, all-too-familiar moments that happen before a better system is in place. In a sea of sameness, The Client proves that B2B doesn’t have to be boring, acknowledging that even software decisions are driven by emotion. 

Jenny Hayes, Head of Brand at Teamwork.com said:

“Our customers come to us overwhelmed, under-resourced, and battling chaos on a daily basis. That frustration is real — so why pretend otherwise in our marketing?” This campaign breaks the beige of SaaS marketing to deliver the same message in a way they’ll actually enjoy. And honestly, it would cost us more — and take longer — to win hearts with a standard product ad. So why not make ‘Batman Begins meets budget approvals’… and drive action while we’re at it?”

 

Since its launch in 2024, The Client has entertained millions of viewers and captured the universal frustrations of working with clients: from ridiculous demands, impossible deadlines, and painful last-minute changes, while also offering a solution to make clients less “client-ey” with Teamwork.com.

Produced in partnership with B2B video agency Umault, the trilogy has positioned Teamwork.com as a brand that understands the teams behind the work, the work behind the work, and the daily client demands — and isn’t afraid to have a little fun with it. That same empathy is what drove founders Daniel Mackey and Peter Coppinger to build Teamwork.com in the first place — a project management platform born from the real frustrations of running client projects without the right tools.