The Creative Force Behind PTT's Latest AI-Generated Animation Film

Jul. 08, 2025

PTT Blueplus+ has launched a new, large-scale animated commercial created entirely with AI, telling the story of uniting hero characters representing PTT OR’s brands and leading retail partners — all combined into a single app experience.

In the latest campaign, "PTT Blueplus+: Unite and Unlock Exclusive Privileges," the PTT Blueplus+ app officially debuts, emphasizing its unique ability to bring together benefits from all OR brands and top partner stores in one place. From Café Amazon and PTT Station to Jiffy and many more, this animated film follows “Norn Plus,” the brand mascot, as it teams up with hero characters from each brand to build a new world of privileges, all accessible through one app.

The creative force behind this project is a collaboration between blueplus+ and agency CJ WORX. Using a new production approach powered by AI instead of traditional 3D CG animation, the concept positions AI as an innovative choice for modern advertising — helping reduce both production costs and timelines, from modeling and rendering to final adjustments.

Additionally, CJ WORX introduced CJ WORX AI Studio, a specialized team dedicated to producing AI-generated advertising content — both stills and videos — to meet the growing demand from brands seeking fast, high-quality, and budget-friendly creative solutions in an era where technology reshapes advertising.