The Den Promotes Ryan Spears to Partner and Welcomes Laurenn Reed as New York Executive Producer

Sep. 16, 2025

Creative editorial company The Den has promoted rostered editor Ryan Spears to Partner in its New York office. The company has also welcomed LauRenn Reed as New York Executive Producer. Ryan joins Partners Katie Cali and Tobias Suhm, alongside Co-Founders Christjan Jordan and Rachel Seitel. LauRenn will collaborate with The Den team to strengthen their bicoastal presence.

Spears, 2025 Creative Arts Emmy winner and four-time nominee, has been behind some of Saturday Night Live’s most talked-about sketches, including the Barbie send-up “I’m Just Pete,” “HBO Mario Kart” with Pedro Pascal, and “Couplabeers” with Shane Gillis. Earlier this month, he took home an Emmy for Outstanding Picture Editing for Variety Programming for his work on the SNL 50 Anniversary Special. Since joining The Den in 2023, he’s brought his creative and comedic talent to commercial campaigns for brands like PayPal, GEICO, and Old Spice, often collaborating with comedians such as Will Ferrell and Kate McKinnon.

Ryan said:

"It’s an honor to step into this role and help grow our New York office. What excites me most is the team—we have so much talent here, and I think we’ve only just started to show what we can do."

 

Reed began her career on the agency side before moving into production, first in motion graphics and VFX and later into editorial, where she found her true home. She has produced work for brands including Nike, Doritos, Coca-Cola, Pinterest, and Ford. At The Den, she’ll focus on building client relationships, supporting New York’s editorial team, and fostering the collaborative culture the company is known for.

LauRenn said:

“The Den has always struck me as this mysterious, boutique shop—one of the fiercest competitors I admired from afar. Stepping inside, it already carried a creative prestige, and I’m excited to be part of that energy.”

 

Co-Founder Rachel Seitel said:

"Ryan's comedic instincts are absolutely brilliant, and he thrives in those high-pressure moments that would make anyone else sweat. And LauRenn brings such positive energy—you feel it right away. She knows this business inside and out, and her creative sensibilities are incredibly spot-on.”