The Many Named Agency of Record for Nature's Bakery

Apr. 24, 2026

The Many has been named agency of record for Nature's Bakery, the beloved soft-baked snack brand and part of the Mars family of companies. The agency's scope covers strategy and creative, with a campaign set to launch in early 2027.

Founded in 2011, Nature's Bakery is a Reno-based snack brand—now part of Mars, Inc.—known for producing soft-baked, plant-based, nut-free, and Non-GMO Project Verified snacks like fig bars, oatmeal crumble, and brownie bars.

Pilar Arellano, SVP, Head of Marketing at Nature's Bakery said:

"We're excited to build brand love for Nature's Bakery through breakthrough, culturally relevant content and to drive high growth on this beloved snack bar brand!"