The Many Plans for Summer Campaign for Outshine®

Apr. 19, 2024

The Many has won an assignment to create the Summer 2024 marketing campaign for OutshineⓇ, Nestlé’s brand of fruit-based frozen snacks. The effort, which launches in June, will leverage The Many’s innovative Participatory Marketing™ and Connections approach, which will focus on real consumer stories to amplify the brand's presence.

This collaboration represents an advancement for both The Many and Outshine. Together, they will initiate a series of dialogues with consumers that celebrate the pleasures of snacking. This initiative will underscore a tactical shift towards a more engaging and community-focused promotional strategy, encouraging widespread participation and interaction amongst snack enthusiasts. This endeavor aims to not only spotlight real experiences but also to seamlessly integrate consumer insights and engagements, fostering a rich, resonant brand connection.