The One Club Announces Latest ADC Global Creative Rankings

May. 21, 2024

Based on point totals for wins in the ADC 103rd Annual Awards announced last week during Creative Week, FCB New York and The New York Times Magazine are among the top firms in the ADC Global Creative Rankings.

FCB New York is ranked as the #1 agency globally, winning two ADC Best of Disciplines and nine Gold Cubes. The New York Times Magazine topped the global rankings for Design Firms, based on winning one Best of Discipline and four Gold Cubes.

Highlights of the ADC Global Creative Rankings are as follows (click the category links to view the full list for each):

Agency Rankings

• FCB New York
• Dentsu Inc. Tokyo
• Serviceplan Germany Munich
• McCann New York
• TBWA\Media Arts Lab Los Angeles
• Rethink Toronto
• FCB Chicago
• TBWA\Hakuhodo Inc. Tokyo
• VML Colombia Bogotá; Grey Colombia Bogotá (tie)

Design Firm Rankings

• The New York Times Magazine New York
• OlssønBarbieri Oslo; PILLS Beijing (tie)

Brand-Side Agency Rankings

• Google Brand Studio San Francisco
• Squarespace New York
• Spotify In-House New York

Brand Rankings

• Michelob ULTRA
• Apple
• The New York Times Magazine

Non-Profit Client Rankings

• Digital Public Library of America
• WWF
• Nanjing University Press

Production Company Rankings

• Helo West Hollywood
• Superprime Los Angeles
• Oddfellows Portland

Music & Sound Company Rankings

• Citizen Music New York; DaHouse Audio Los Angeles (tie)
• Bay Area Sound San Francisco

Agency Network Rankings

• FCB Global
• TBWA Worldwide
• Dentsu

Highest Ranked Work

• “Dreamcaster” by FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
• “Banned Book Club” by FCB Chicago with 456 Studios Chicago for Digital Public Library of America.
• “ADLaM” by McCann New York for Microsoft; “Life Extending Stickers” by VML Colombia Bogotá with Grey Colombia Bogotá for Makro Colombia (tie)

Country Rankings

• United States
• Germany
• Japan
• China
• Canada

Global Region Rankings

• North America
• Asia Pacific
• Europe 
• Latin America
• Middle East & Africa

The ADC 103rd Annual Awards Global Rankings can be viewed by Agency, Design Firm, Brand-Side Agency, Network, Brand, Non-Profit Client, Production Company, Music & Sound Company, Highest Ranked Work, Country, Region, and Creatives (globally, and by region and country), using dropdown menus.   

Rankings methodology

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on ADC Cubes, Merits and Special Awards, allocated as follows: Gold Cube 45 points, Silver 21, Bronze 9, Merit 3, Fusion Cube 90, Designism Cube 90, Best of Discipline 90, Best of Non-Profit 90, and Black Cube for Best of Show 135.  

Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.  

If the same entry wins multiple awards within a discipline, the points for all awards wins will be counted towards the rankings.

A total of 11,309 pieces were entered from 62 countries and regions in the ADC 102nd Annual Awards.  Agencies, studios, freelancers, brands and production companies in 38 countries were awarded a total of 92 ADC Gold Cubes, 130 Silvers, 184 Bronze and 363 Merits this year.  

A complete showcase of all ADC 103rd Annual Awards Cube winners can be viewed here.