The Quarantine Lies: LIAR Wine Brings A Smile In Our New Daily Routine

Apr. 09, 2020

In quarantine we all want to be the best we can. Truth is, we are often far from it.  

LIAR wine comes with a new campaign: The Quarantine Lies.

It is a celebration of all those white lies that we tell ourselves in this period. Maybe a good laugh with a nice wine could help a little, while we go through this tough moment.

Speaking candidly about this new idea, Creative Director Curro says:

“We are all giving our best to go through this time. Maybe we can have a laugh about some of the little lies that we all are telling ourselves. At least I am…”

 

Business Director Lorenzo adds:

“I have so much time at home to do the most incredible things: meditation, workout. In theory. In reality I do none of those things, do you?”