Uber Boat by Thames Clippers Appoints Atomic London as Creative Agency

Apr. 17, 2025

River-based transport operator Uber Boat by Thames Clippers has appointed Atomic London as its creative agency, ahead of the launch of its new app. The appointment follows a competitive process.

Atomic will partner with Uber Boat by Thames Clippers to launch the brand’s new app, which offers a transformed user experience, making it easier for Londoners to plan and track journeys, buy tickets and use the river service with confidence. The work spans lead creative and strategy, social strategy, content development and the identification of creators to help reach a core audience of riverside dwellers, commuters and occasional leisure travellers.

Uber Boat by Thames Clippers is looking to shift perceptions among Londoners, providing them with real-time “Where’s My Clipper?” location and capacity information that aims to reduce customer anxiety and boost commuter season ticket and carnet ticket sales.

Initial campaign activity is due to go live in mid-May.

Adrian White, Head of Marketing and Communications at Uber Boat by Thames Clippers, said:

"Atomic brought us a compelling blend of strategic thinking and creative excellence. Their proven track record in helping scale and empower transport brands to drive their growth made them a natural choice for this brief. They understood exactly what this new app means for our audience and how to bring it to life in a way that changes behaviour. We can’t wait to see the work launch."

 

Jon Goulding, CEO at Atomic London, added:

"This is an exciting win for us. Uber Boat by Thames Clippers is a brilliant brand with a clear mission, and we believe the new app has the potential to move the dial – especially for commuters looking for a more calming, reliable way to travel. We’re looking forward to unleashing Uber Boat by Thames Clippers’ superpower through bold creative and social-first thinking, helping them realise their ambition to become the capital’s most loved transport service."