Uber Eats Goes into a New (Super)Market

Jul. 03, 2023

Today, even if the French are more open to mixing physical and online shopping for food and non-food items, 62% of them are still very attached to doing their shopping in-store. As well as being a moment they enjoy, it’s above all a chance for them to take the time to observe, smell and touch the products in detail. But let’s be honest, when you go shopping, do all products deserve the same amount of attention?

The campaign uses an offbeat tone to show how the behavior we usually adopt when choosing certain products can become ridiculous. Smelling a pack of nappies or herbal teas, feeling a pot of ice cream or a sponge, feeling a tin of tuna… Do you think it’s weird? So do we. Well, when a visit to the shop isn’t essential (or if you’ve got better things to do), you should know that the Uber Eats app allows you to have all your groceries delivered in 30 minutes.

And don’t panic, the app offers you up to 12,000 products easily accessible from the search bar, making it easy to find all the products in a shop such as Carrefour, Franprix, Monoprix, Systeme U or Intermarché in just a few clicks, with the ambition to be able to deliver everything else over time.

The campaign is built of 3 x 25s TV films that have been live since 4 June. It is completed by 3 films of 25s and 6s playing on Youtube and Twitch as well as 4 films of 15s adapted and broadcast on social networks (Instagram, TikTok and Snapchat). 3 DOOH of 10s also complete the campaign.