VSA Partners Hires New Associate Partner of Strategic Growth to Accelerate Expansion

Jun. 13, 2025

VSA Partners, a leading strategy and creative agency, today announced the appointment of Liz Murnin as Associate Partner, Strategic Growth, signifying its investment in strategic business development and long-term agency transformation.

With more than two decades of experience fueling growth across top agencies, Murnin joins VSA to lead business development, sales strategy and agency positioning. She most recently served in senior leadership roles at CPG Agency, Nitrous Effect and Hawkeye (a Publicis company), where she led growth strategies that generated tens of millions of dollars in new business and helped reposition agencies for national expansion.

Anne-Marrie Rosser, CEO of VSA Partners said:

“Liz brings such a smart, grounded perspective to growth. What excites me most is her ability to connect strategy to creativity in a way that’s meaningful for our clients and our teams.” 

 

Over her career, Murnin has designed integrated marketing solutions that connect business goals to bold, creative outcomes for global brands including AB InBev, Nestlé Purina, Citi and Microsoft.

A recognized leader in the industry, Murnin is an active member of AMA Chicago, She Runs It and Women We Admire. She was recently named one of Illinois’ top women leaders in both 2024 and 2025 for her contributions to marketing and her commitment to advancing women in leadership.

Murnin said:

“I’ve spent my career helping agencies grow by connecting bold ideas with real, measurable results. VSA stood out to me because strategy and creativity aren’t just connected; they’re inseparable, especially when it comes to brand design. In today’s landscape, design is the critical bridge between a brand and real emotional resonance. I’m excited to join a team that understands this not only to differentiate, but to deeply connect and shape where we go from here."

 

Murnin joins VSA Partners in her new role, effective immediately, and will be based in the company’s Chicago headquarters.