We Are Social Boosts Gaming Division with New Offerings for Brands, Developers and Publishers

Feb. 26, 2024

We Are Social Gaming, the gaming-focused division of global socially-led creative agency We Are Social, has announced three distinct new offerings to help brands, publishers and developers cut through in gaming spaces. 

With more than 3.4 billion gamers worldwide and over 90% of Gen Z playing games, We Are Social Gaming aims to better connect hyper-engaged gamers to brand experiences. The three new offerings are: 

• Levels to Play: Helping brands find their place in the gaming space

We Are Social Gaming simplifies the process of getting non-gaming brands into the gaming space by showing them there are levels to play and multiple ways to win. There is no “one size fits all” approach - bespoke solutions put clients and their products and the centre of conversation at a time where gaming is shaping culture.

• Master Your Game: Building next-level campaigns for developers & publishers

We Are Social Gaming offers game developers and publishers a full funnel, connected and amplified approach to socially-led product marketing, with a focus on brand building, conversion, and player retention across new and existing titles.

• Co-op campaign: Connecting brands and developers for maximum impact

We Are Social Gaming team taps into its broad roster of clients and connections to create meaningful partnerships with brands and developers, introducing each to new audiences. 

Rachel Rakowski, Global Head of Gaming, We Are Social said:

“It's safe to say that gaming is no longer niche - it has firmly cemented itself as part of culture and as such is one of the most sought after media spaces for brands today. However, gaming spaces are not like traditional media, and there’s no ‘one size fits all’ approach. Brands and developers need to think differently to cut through the noise. This is why we’ve launched our three new offerings, which will give companies from any sector or industry an opportunity to connect with gaming communities in a number of different ways. We’ll be focused on work that’s rooted in culture, driving connections between people, communities, and brands, all while crafting messages meaningful to our clients' audiences and providing meaningful ROI.” 

 

We Are Social Gaming consists of a global squad of more than 50 of the agency’s most skilled gaming and esports experts from multiple disciplines, who work across We Are Social’s entire client portfolio to identify gaming opportunities for brands in all sectors and industries. Its gaming clients include Activision/Blizzard, Riot Games, Sony, Twitch, G2 and Fnatic, and it has worked with non-gaming brands such as Uber Eats, Vodafone and Renault on gaming-focused campaigns over the last few years. 

We Are Social has a long legacy of producing award-winning work in the gaming space. It hired Rakowski last year from Logitech G to head up its gaming division, and ensure its teams all over the world were equipped to continue delivering exceptional gaming-related work.