We Are Social Hires Jeff Bowerman as Executive Creative Director

Sep. 30, 2026

Global socially-led creative agency We Are Social has appointed Jeff Bowerman as Executive Creative Director in the UK.

Bowerman joins from digital agency DEPT, where he served as Executive Creative Director across the UK and Ireland for six years, overseeing creative, design, social, production, and creative technology teams. 

Bowerman will now lead We Are Social’s creative department in the UK, which houses a diverse range of talent including social-first creatives and designers as well as content creators, editors, community managers and producers. Reporting to Managing Director Lucy Doubleday, he will be tasked with continuing to elevate the agency’s creative output and driving cultural and commercial impact for the agency’s clients.

With 26 years of digital advertising experience, Bowerman brings a wealth of social-first expertise to We Are Social. He joined Byte in 2020 before helping navigate its integration into DEPT, sitting on both the UKI leadership team and DEPT’s global creative council. Throughout his career, Bowerman has worked across dotcom startups, in-house client teams at Sony-BMG and Coty, and major network agencies including Dentsu and TMW (Accenture Song), where he spent 12 years and served as board-level Creative Director. He has received over 100 industry accolades, including a Cannes Lion and a D&AD Pencil for his work on Lynx’s partnership with suicide prevention charity CALM.

Lucy Doubleday said:

"Jeff’s passion for social, track record of building high-performing creative teams and delivering award-winning, culturally relevant work speaks for itself. With social as the driver of brand building today, having him on board will ensure we remain the home for the best creative talent in the industry, delivering exceptional work for our clients."

 

Bowerman added:

"I’ve admired We Are Social for years. An enviable client roster and a talented team give it a well-deserved reputation as the industry leader. Social is hugely competitive today - it’s where brands live or die - which makes the creative opportunities more compelling than any other channel. I’m excited to be able to work with some of the best people in the business to make excellent work. I’d love We Are Social to be top of the list for all creatives, making work that defines their careers, and having fun while doing it."