Welcome to Maison Perrier: A Global Campaign by Ogilvy Paris

Apr. 29, 2024

Nestle Waters called on Ogilvy Paris to orchestrate the global launch of its new sparkling beverage brand "Maison Perrier."

Maison Perrier is a new sparkling beverage brand from the creators of Perrier. Alongside the Perrier brand, which continues to satisfy fans of natural mineral water, this new brand welcomes a more creative offering of effervescent beverages, drawing on unique know-how. It includes sparkling flavored waters, energy drinks, mocktails and juice-based sparkling waters.

The film imagined by Ogilvy Paris and directed by Damien Chazelle (La La Land, Babylon) invites us to discover Maison Perrier, an innovative and inspiring place in the south of France. We follow Lily Collins as she explores the different rooms of the Maison, each in the colors of a specific drink in the range, and finds herself literally transformed as she tastes the products.

Alongside the house's janitor, none other than Victor Belmondo, she discovers a world of excitement, flavors and unexpected experiences, and manages to ride away on her motorcycle with a case of Maison Perrier cans she has delicately stolen.

The global campaign, which showcases the elegance and creativity of an iconic French brand, was launched in France on April 21, on TV, digital and out-of-home.