White Claw Brings Nail Care to the Seltzer Aisle

Sep. 26, 2023

White Claw is a brand at the intersection of fashion and culture. Now, the leading seltzer brand is entering the beauty space with a new nail polish set inspired by White Claw flavors. Created in partnership with Nails.INC, this nail polish set brings all your favorite Claw flavors from the can to your nails and also includes the new CLAW™Saver, a handy tool that helps you crack open a can without messing up your mani.

The first-ever nail polish set from White Claw, which features an ultra-protective polish formula as well as the new CLAW™Saver innovation, is available now for $23 Amazon or the Nails.INC site while supplies last.

White Claw partnered with VCCP, Edelman and Nails.INC to create the CLAW™Saver Set. 

White Claw is no stranger to the world of fashion and entertainment. From bringing its exclusive Shore Club pop-up to events such as Sun Dance, Kentucky Derby and South by Southwest, to partnering with artist JB Smoove to launch its new vodka, White Claw is a brand that is ingrained in the world of culture. Now, White Claw is excited to enter the beauty space with their first line of nail polishes.