White Claw Unveils the CLAW Bag Made from Can Tabs at New York Fashion Week

Sep. 07, 2023

The launch of White Claw disrupted the beverage category with a refreshing take on water. Now, it has its sights set on making waves in the fashion space at New York Fashion Week 2023 by showing up in unexpected ways. Today, White Claw is introducing a first-of-its-kind exclusive bag in collaboration with fashion brand and design studio TOMBOGO. Introducing the CLAW Bag.

Developed using tabs from White Claw cans, the CLAW Bag is a unique expression of utility and is sure to spark conversation. A bag that perfectly fits a White Claw can for both functionality and fashion, debuting at NYFW.  

The CLAW Bag will be revealed for the first time on White Claw’s Instagram (@WhiteClaw) on Thursday, September 7th and on display on Sunday, September 10th.

White Claw partnered with VCCP, Haworth, and Edelman on a Highsnobiety and TOMBOGO partnership to create the CLAW™ bag debuting at New York Fashion Week.