Who Better than Jean Dujardin to Recommend Boursorama Banque?

Nov. 02, 2022

For the past five years, Boursorama Banque has been capitalising on the territory of customer recommendations and positioning itself as "The bank you want to recommend"; more than half of its new customers join on the recommendation of someone close to them.
After Brad Pitt in 2019 and Mike Tyson in 2021, this year, it is none other than Jean Dujardin who is at the heart of the campaign.

Through a film directed by Jean-Baptiste Saurel, we go behind the scenes of a Hollywood blockbuster: the next Boursorama Bank ad. The only problem is that Jean Dujardin cannot be found for the final scene. Among the many sets and filming locations, we follow the assistant director as she searches for him.

The campaign, orchestrated by iProspect, has been on air since 30 October. It consists of a film in several formats (66″, 35″, 25″, 20″ and 12″) that can be seen on TV, in the cinema and on social media. It will also be supported by a poster campaign launching on 21 November.