Who Said You Couldn't Have Fun Driving An Electric Vehicle?
Feb. 28, 2022
A little over a year after the launch of Citroën ë-C4, the first electric road sedan from Citroën, the brand presents a new relaunch campaign: "Electro-happy" in collaboration with its agency BETC.
Going electric changes everything, really everything.
In this feel-good, optimistic comedy, we discover the euphoric effect of the electric power combined with Citroën's comfort, on the daily lives of owners of the electric Citroën ë-C4.
It's a joyful daily life that puts the little worries of everyday life in the background.
This campaign will live on TV and digital to support the sedan and emphasize the brand's electric shift.
Directed by the British directing duo Big Red Button (LA PAC), the film will be accompanied by an integrated media campaign (Press, Social Media, Radio, Display, etc.)
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