Wondros Director Sean Thonson Explores The Heart of Maine In New Poland Spring Campaign

Wondros Director Sean Thonson Explores The Heart of Maine In New Poland Spring Campaign

Apr. 10, 2019

With a unique eye for visual storytelling, Wondros Director Sean Thonson celebrates the renowned purity of Maine’s waters in a new campaign for Poland Spring. The spot highlights the rich topography within the region and the streams that contribute to the 100% natural spring water delivered in each bottle.

Throughout the spot, Thonson explores the 10,000 year-old glacial aquifers that filter the water in a stunning exposition of waterbeds, rivers and springs that define the heart of Maine. The campaign gives voice to the springs in affirming the legitimacy behind Poland Spring’s100% natural spring water.

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