"Yay to You": Quantum Fiber and PETERMAYER Launch Joyful Mini-Musicals Celebrating Internet Creators

Jul. 08, 2025

Created by PETERMAYER, directed by Terri Timely (Park Pictures), and set to original tracks from Walker Music, the campaign rolls out across five unique spots, each turning a simple insight into a joyful, offbeat mini-musical tribute to creators, hustlers, and online personalities alike. From the WFH power user to the viral cat whisperer to the Iguana Mama (yes, really), each film celebrates the people who make the most of their connections—and who, frankly, make the internet worth having.

The first two videos—"Yay to Phil" and "Yay to Iguana Mama"—went live on OTT/streaming on July 1, and spots #3–5 (‘Yay to Chris’, ‘Yay to Bruce’, ‘Yay to Jamila’) will roll out throughout the year.

This was a love song—literally. Quantum Fiber is the internet’s favorite internet, and while other providers focus on their own features, this campaign shifts the spotlight to all the amazing things people do with it. It taps into the joy that Quantum Fiber unlocks. After all, without Quantum Fiber, how would the cat daddies go viral? How would the WFH baddies crush their video calls?

“Yay to You” is a celebration of eccentricity, framing customers as the true heroes. Through the campaign and its many social, digital, and print extensions, a real brand song and dance was born—one that honors the internet provider that acts like the internet itself, and all the glorious things people create and share. Yay to You—and this time, Yay to Us, too.