Yes& Expands Atlanta Creative Presence with Acquisition of Metaleap Creative

Mar. 16, 2026

Independent agency Yes& has acquired Atlanta-based brand and design studio Metaleap Creative. The acquisition continues a multi-year push by Yes& to strengthen its creative core and deepen its design-led capabilities.

Yes& earlier acquired Atlanta agency Hothouse. The latest move signals a deliberate investment in building a stronger creative presence in the Southeast. With the addition of Metaleap, Yes& further positions Atlanta as a growing hub for its design and brand leadership.

Founded more than two decades ago, Metaleap Creative has earned a reputation for building thoughtful, enduring brand systems for organizations including The Salvation Army, Procter & Gamble, Coca-Cola Consolidated, Food & Wine, Southern Living, National Geographic, and Team Rubicon. The studio is known for combining cultural fluency with disciplined craft, developing brands designed to endure.

Metaleap will operate as Yes&, with Executive Creative Director José Reyes continuing to lead creatively, ensuring continuity for clients and preserving the studio’s distinct approach.

Reyes said:

“We’ve always believed great creative work grows out of trust, shared purpose and long-term relationships. Joining Yes& allows us to honor everything Metaleap has been while expanding what we can offer clients through deeper strategy, broader capabilities, and a truly collaborative future.”

 

For Yes&, the acquisition reflects a broader industry shift toward design-driven brand leadership at a time when organizations across industries face mounting pressure to clarify their identity and show up consistently across increasingly fragmented channels.

Josh Golden, President & CCO, said:

“What we’re building at Yes& is a culture of creative leadership. With Hothouse and now Metaleap, we’re intentionally bringing together teams known for their taste and their discipline. Metaleap’s talent and craft immediately stood out to us. Adding that level of design raises our creative standard and makes the work stronger across the board.” 

 

Zihla Salinas, CEO of Yes&, said:

“Metaleap strengthens both our creative ambition and our presence in a market that continues to shape national brand conversations. This is about building a more connected, design-led Yes& — one that helps clients move forward with clarity, confidence, and purpose.”