YES& Hires Liz Murnin as Vice President of Business Development

Jan. 09, 2025

Yes& has hired growth marketing professional Liz Murnin as vice president of Business Development. She is focusing on new business and reports to CMO Debbie Bates Schrott.

Murnin brings more than 20 years of leadership in business development, strategic growth and organizational transformation across digital marketing, experiential and creative agencies to Yes&. Throughout her career, she has successfully spearheaded initiatives that have driven multimillion-dollar growth, expanded client portfolios and elevated agencies to positions of national prominence. Her extensive experience includes serving as senior vice president of business development and chief growth officer at leading firms such as CPG Agency, Nitrous Effect, and Hawkeye (a Publicis Company).

Generating more than $40 million in new business wins, establishing robust sales pipelines, and leading large-scale rebranding and repositioning efforts are just a few of her achievements. She has collaborated with high-profile clients such as Nestlé, Citi, AstraZeneca and Microsoft to deliver innovative and impactful marketing strategies.  

Bob Sprague, Yes& founder and CEO said:

“One of the best aspects of our growth has been the ability to attract people of Liz’s caliber. She has fit right in and made an immediate difference in our business development effectiveness and results. We’re very excited Liz chose to join Yes&.”

 

Murnin’s affiliations in professional networks amplify her leadership and influence. She’s actively involved with AMA Chicago, one of the nation’s most vibrant marketing communities; Chief, a private network for executive women leaders; and Women We Admire. She was recognized as a top female leader in Illinois in 2024 for her professional excellence and contributions to the field.