Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
Sep. 03, 2026
Yonder, the rewards card accepted pretty much everywhere, today announced the launch of its ArmFlex Wrist Support, a wearable device designed to help shoppers manage the strain of repeated attempts to pay with a card that isn’t accepted.
The launch is backed by new Yonder research into the everyday impact of card non-acceptance in the UK. Among the findings from a survey of 1,000 UK Amex cardholders:
- 70% of Amex cardholders say their card has been declined at least once in the past month
- The most common settings for a decline were independent cafés/restaurants (59%), small retailers (51%), taxis/transport (22%) and hotels (13%)
- 44% described the experience as "frustrating", 40% said they felt ‘embarrassed’, and 38% said it made them feel ‘annoyed’ about using the card again in public
- 60% said this experience has made them think differently about which card they use day-to-day
Tim Chong, CEO and co-founder at Yonder said:
"Many small businesses in the UK are unable to accept some cards because of the cost that’s passed down to them. We hear from cardholders all the time about how this friction affects them, especially at independent places. Sadly we can’t fix that for every card out there, so we made the ArmFlex to show our support for those customers instead."
The ArmFlex Wrist Support features reinforced thumb padding and a shock-absorbent strap, engineered to cushion every attempt to pay with a card that isn't accepted.
Related News
Yonder Delivers new PM a Complimentary Membership as London's Newest Resident
The package included an "in case of emergency, break glass" box for when a reward or two is needed at the end of a stressful day
Credit card Yonder Announces Launch of Flights to its Rewards Programme With new Ad "The Useless Companion"
New feature allows members to pay for flights using Yonder points with any airline, anywhere, at any time
Wimbledon's Queue Gets its First (Un) Official Sponsor
Credit card startup Yonder gears up tennis fans at dawn as the first "(Un)Official Sponsor of The Queue" on opening day of Wimbledon
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer



