YouTube Unveils Campaign for Super Bowl LX Featuring Jason and Kylie Kelce, Gordon Ramsay and More

Feb. 06, 2026

Today, YouTube unveiled “Don’t Settle for Meh,” their latest YouTube TV campaign featuring Jason and Kylie Kelce, Gordon Ramsay, Christian McCaffrey, David Blaine and Olympic gold medalist Sarah Hughes. The all-star cast is teaming up to remind viewers why they shouldn’t settle for a “meh” live TV experience, and should trade up to YouTube TV.

The spot asks “what would the world look like if everything was ‘meh’?" — from "meh-gic" tricks and “meh-nus” at restaurants to “meh” professional athletes and un-legendary beards— ultimately confirming it isn’t worth settling for anything less than the best when it comes to watching your favorite shows, movies or the biggest live cultural moments in sports & entertainment. The campaign will run online and on broadcast throughout Super Bowl LX and the Winter Olympics.

Angela Courtin, VP of Entertainment and Sports, YouTube Marketing said:

“Between the Super Bowl and the Winter Olympics, this is a massive year for sports on YouTube, and fans deserve a viewing experience that matches that energy. Teaming up with this incredible line up of talent allows us to highlight exactly why YouTube is the destination for fans to watch and engage with the biggest cultural moments around the world.. YouTube is redefining sports and entertainment on all fronts, from the way creators and fans interact with the game to how they watch sports, ensuring that fans can finally get the most out of every play.”

 

With 100+ channels, YouTube TV is a subscription streaming service that lets viewers watch live and on-demand TV through a simple and award-winning experience. Viewers have access to local and national live sports, breaking news, shows, movies and more, and can tune in on any screen (phone, tablet, TV, computer). With over 8 million subscribers, YouTube TV offers features such as unlimited cloud DVR storage space, multiview, the ability to view key sports plays, hide spoilers and check out real-time stats.