20th Century Fox: Alien, Covenant
Media Type:
Experiential
There was a shocking event about the Alien saga and the upcoming release film Alien: Covenant, which began with the celebration of Alien Day. Experiences that integrate technology, staging and Alien culture.
The event was held on Wednesday, April 26 in of Abasto Shopping, with the press, influencers, and fans through a social network giveaway.
20th Century Fox together with 5SEIS agency presented a quarantine dome, as a cave. In the dark and mysterious interior, there are eggs and an Alien that surprises visitors.
Credits
Advertising Agency:
5SEIS, ArgentinaCreative Directors:
Gabriel Aufgang, Pablo SaqueroProducer:
Ariel SerraDate:
May, 2017
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